Leave a Comment | Posted by Derek Moore on July 29, 2011
Special thanks to ThisDayinMusic.com.
In the early part of 1967, The Doors were floundering. Sure, they had been signed to a record deal and then recorded and released an album featuring most of the songs they had honed in concert, but the band’s future looked a bit bleak. Their debut album was flopping, as was their lead single, “Break on Through (To the Other Side),” which stalled at a lowly #126 on the Billboard charts. If things didn’t turn around, it’s possible The Doors could have been shown the door at Elektra Records.
But, the band and Elektra president Jac Holzman wanted to put out another single in the spring. Everyone seemed to think “Light My Fire” had hit potential. It was the first song guitarist Robby Krieger had ever written. Reportedly, Krieger was trying to write something about one of the elements (fire, air, water, earth). Frontman Jim Morrison assisted a bit on the second verse and organ player Ray Manzarek came up with the distinctive organ intro.
“Light My Fire” looked like a lock for the next single, except there was one problem – it was nearly seven minutes long. In 1967, a seven-minute pop hit was still unheard of; “Hey Jude” and “MacArthur Park” were still a year away. There was no way Elektra was going to sign off on a single with an extended instrumental break of organ and guitar solos.
“We had that huge problem with the time length,” Holzman told Mojo magazine in 2010. “Nobody could figure out how to cut it. Finally I said to [producer Paul] Rothchild, ‘Nobody can cut it but you.’ When he cut out the solo, there were screams. Except from Jim. Jim said, ‘Imagine a kid in Minneapolis hearing even the cut version over the radio, it’s going to turn his head around.’ So they said, ‘Go ahead, release it.’”
With everyone on board, the three-minute version of “Light My Fire” was put out in April. Slowly, but surely, it began to catch on. By the summer, The Doors were a full-blown sensation and the single topped the U.S. charts (where it stayed for three weeks) on this day in 1967. It was Elektra Records’ first-ever #1 single.
As AM radio embraced the shortened release of the song, the newly born, rock-oriented FM radio stations began playing the 6:50 version of “Light My Fire.” Elektra and The Doors had backed into a brilliant marketing strategy. Now, fans not only wanted to buy the three-minute single, but they craved owning the full-length track and, subsequently, bought the band’s self-titled album. As such, The Doors rocketed up to #2 on the U.S. album charts.
But the story doesn’t end there. With their newfound popularity, The Doors were getting asked to perform on television shows. In September, they appeared on The Ed Sullivan Show to perform “Light My Fire” live, in what would become one of the most notorious TV moments in rock history.
Because of the possible drug reference in the lyrics – “girl, we couldn’t get much higher” – Sullivan’s staff asked Morrison to changer “higher” to “better” when performing the song. Morrison and the band agreed to the change and rehearsed the altered version, but the singer either “forgot” or dismissed the idea on the live show and Morrison delivered the original line. Following the performance, Sullivan didn’t shake the singer’s hand and a proposed deal between the variety show and The Doors for six future appearances was nixed. Morrison appeared unfazed, telling a producer, “Hey man, we just did The Ed Sullivan Show.”
“Light My Fire” would have a life beyond The Doors, as well – including a successful cover version and an unsuccessful commercial jingle adaptation. In October 1968, Buick approached the band with the idea of turning “Light My Fire”’s chorus into “Come on, Buick, light my fire” for a television campaign. Krieger, Manzarek and drummer John Densmore initially agreed to the idea, but once Morrison found out about it, he called Buick and threatened to smash an Opel on TV if the ads were aired.
A more loving tribute to “Light My Fire” came via Latin pop singer/guitarist Jose Feliciano. He added a folkier, flamenco style to the song, which was released as a single and hit #3 in the U.S. in ’68. His cover version would win him a Grammy award in 1969, the same year he won the Best New Artist Grammy. Following in Feliciano’s footsteps, many artists tried their version of the song. In the 40-plus years since, musicians as diverse as Stevie Wonder, the Beastie Boys, Shirley Bassey, Jackie Wilson and UB40 have rekindled the flames of The Doors’ classic.
“It’s really a great feeling to have written a classic,” Krieger later said. “I think I owe a big debt to Jose Feliciano because he is actually the one, when he did it, everybody started doing it. He did a whole different arrangement on it.”


1946, Neal Doughty, keyboards, REO Speedwagon
Ronnie Wood has gotten his very own TV show. As reported by NME.com, the 64-year-old Rolling Stones and Faces guitarist will host The Ronnie Wood Show beginning in February 2012, on the Sky Arts network.



ZZ Top’s new album is now finished, being mixed, and will be released in the fall of 2011. Billy Gibbons tells Mojo magazine, “It sounds and feels like Tres Hombres, with a few elements of the Eliminatorperiod thrown in. A pretty wide range, from basic blues to slightly more fancy stuff.
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